All methodologies
Content Portfolio valuation
Value across a library of content assets.
Methods
- Per-asset earnings aggregation
Data sources
- User-submitted portfolio details
- Platform benchmarks
Valuation guide
Libraries earn like annuities. Back-catalog content generates recurring revenue long after production cost is sunk; value is the present value of that tail.
Decay rates decide everything. Evergreen topics hold value for years, news-driven content decays in weeks.
Common questions
What is a content library worth?
Roughly the discounted value of its future earnings tail, adjusted for decay and platform concentration.
Evergreen vs trending content?
Evergreen compounds; trending spikes then dies. Evergreen-skewed libraries command higher multiples.
How do I value a newsletter or blog?
Subscriber value times monetization per subscriber, adjusted for churn and growth.
Live accuracy
Completed valuations: 0
Outcome tracking is live — model stats until owners record outcomes.